Remote Senior Marketing Manager

Pay: US$900–1,400/month, depending on your experience and location. More experienced, qualified candidates are paid at the top of the range.

Paid trial: 2–4 weeks at US$225/week.

Employment: Full-time, long-term remote position. This is not project-based or freelance work.

Working hours: Approximately 40 hours per week, with 3–4 hours of overlap with Eastern Time (Canada) every weekday.

About us:

We're a growing Canadian health and supplement brand, working to expand from Amazon into a household consumer brand with our own online store. We're a small, fast-moving team. You'll work directly with the founder and our designer.

Who we're looking for:

Attitude matters as much as experience. We're looking for someone who treats the brand like it's their own.

You'll be a great fit if you:

• Take ownership of results, not just tasks. You know what grew the list or drove sales last week and why;
• test quickly, analyze the numbers and stop activities that aren't working;
• use AI tools every day and build workflows that save the team time;
• communicate clearly and provide short, honest updates, including bad news early;
• can brief a designer and guide a teammate;
• want a long-term primary job, not a side gig.

Please do not apply if you're looking for part-time work, a short-term project or a second job alongside another full-time position.

Responsibilities:

• Instagram: Own the content strategy and growth, including Reels, stories, carousels, creator partnerships and UGC collaborations;
• Email marketing: Manage Klaviyo, build and improve automated flows (welcome, abandoned cart, post-purchase, win-back), plan weekly campaigns, create segments and grow the subscriber list;
• SMS marketing: Set up and manage SMS flows and campaigns, grow the subscriber list and maintain regulatory compliance;
• Shopify: Manage the online store and improve conversion rates through testing product pages, offers, bundles and checkout processes;
• DTC advertising: Work with the founder on Meta and TikTok advertising, including campaign angles, copywriting, creative briefs, test launches and performance analysis;
• AI tools: Use AI for content creation, copywriting, video production, research and reporting, and develop simple automations;
• Leadership: Own the marketing calendar and guide our Marketing Manager;
• Reporting: Prepare a short weekly report covering store sales and conversion rates, email/SMS revenue, subscriber growth, Instagram growth, advertising results and upcoming tests, along with a monthly performance review.

Requirements:

• At least 3 years of experience marketing a consumer product brand online (DTC/e-commerce);
• hands-on experience building email flows and campaigns in Klaviyo or similar platforms, with measurable revenue results;
• proven Instagram growth experience, including accounts managed, content led and measurable results;
• practical experience with Shopify administration and conversion testing;
• extensive daily use of AI tools such as ChatGPT, Claude, Midjourney, Canva AI or CapCut, with the ability to demonstrate your workflows;
• strong written English and working proficiency in English;
• confidence working with numbers and reports in Google Sheets, Shopify and Klaviyo;
• reliable computer, internet connection and backup power supply.

Nice to have:

• Experience with SMS marketing tools such as Postscript, Attentive or Klaviyo SMS;
• hands-on experience with Meta Ads Manager or TikTok Ads;
• familiarity with Shopify conversion optimization apps and A/B testing;
• experience managing influencer or UGC programs;
• experience with supplement, health or beauty brands;
• knowledge of regulations governing health claims for dietary supplements.

What we offer:

• Long-term, full-time remote employment;
• direct collaboration with the company founder and a small, fast-moving team;
• monthly pay of US$900–1,400, depending on experience and location;
• a 2–4 week paid trial at US$225/week.

Recruitment process:

1. Application review: Initial evaluation of your application and work samples;
2. Skills test: A short, unpaid assessment taking no more than 2–3 hours. This is a skills check, and AI tools are allowed;
3. Video interview: A 30–45 minute interview with screen sharing;
4. Paid trial: A 2–4 week paid trial period;
5. Full-time role: Long-term employment following a successful trial.